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Friday, October 9, 2026
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The artist gives his £25k prize award winnings to grassroots concert halls

The singer holding his trophy in his hometown
The musician was awarded the Mercury Prize last month in the North East

The artist has handed over the full amount of his £25,000 award cash to the trust for venues, which functions to save the UK's grassroots live music spots.

The star was given the cheque on mid-October as his new release People Watching was chosen as the best record of the last 12 months.

The musician has decided to hand the money over to the Music Venues Trust, in appreciation of the crucial part grassroots venues had in his initial steps.

"As an artist couldn't be pursuing my current career if it hadn't been for all the shows I played around the North East, and beyond, when I was just getting going," remarked Sam Fender. "These locations are renowned, but they are in difficulty."

Since the start of 2023, over 150 of these spaces have permanently closed – about 16% of the total UK scene.

Over the past year, well-known musicians including Pulp, the group Coldplay, Katy Perry and Sheeran have all backed the Music Venues Trust in its attempts to help venues survive, by adding a minor surcharge to their admission fees, which supports local stages.

Fender also participated, generating over £100k on his recent tour to assist thirty-eight local spots across England, Scotland, and Wales.

These funds helped venues that were facing imminent closure due to issues caused by floods, blazes and personal losses, as well as licensing issues, conflicts and sound issues.

Additional spaces received monetary aid in modernizing amenities and gear that directly benefitted performers and concertgoers.

"The concept that funds from concerts in major spaces backs the local stages, where it kicks off for performers like me, is just common sense," Fender has said.

Pulp performing
The group are among the artists who donated their Mercury Prize winnings to non-profits

Fender is not the first artist to give his honor winnings to good deeds.

Back when Pulp received the award in 1996 for their record their work, frontman the singer declared that the band would donate their prize money to the organization War Child.

During 2002, artist she split her bounty across several charities, including the NSPCC and a Sickle Cell organization.

"And I gave a £1,000 to Highgate Newtown, to their gymnastics class, because I trained in gymnastics when I was younger and they required updated gear," the artist explained to the media.

Two years ago, they contributed their prize money to the local youth club that nurtured their act, alongside other independent music bodies.

And winners that year M People contributed their award to a MS organization after a close contact was diagnosed the illness.

"Receiving the award was ample," stated vocalist Heather Small. "The prize was the bonus but we could do without the cherry, because we had the honor. So our success impacted another person's life."

In the past week, the MVT shared it had saved two local spots in that region, by transferring them to public stewardship.

The first in that area and the second in Bristol were bought under the community ownership program, which is backed by a national body and supporters who purchase "shares" in the venues.

The writer

Sean Ross

Alex Mercer is a digital lifestyle expert with over a decade of experience in tech blogging and product reviews.

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